> Yasser Consult: Need to talk to people to understand Target Audience: Interviews, Surveys
> Thinking about the main deliverable: How technology can be implemented

FROM MY PRESENTATION, HE THOUGHT IS ABOUT HUMAN EXPERIENCE OF EATING. I mentioned “EATING, INTERFACES, AI vending machines” and other food-tech innovations. PICK ONE MEDIUM TO FOCUS ON. Move from a broad to a considerable scale. Global > national > regional.

The reflection needs to happen not while you’re eating but even before you are eating Either in the form of indicators or visuals or narrative Your campaign's strategies should take place even before you start eating.

> Better to find out who your TA is

> Design your research: Designing an artefact for ur TA.

> Being reflective and being mindful of not wasting food: Is that the primary pushpoint?

Food wastage cannot be solved, hence audience reflection, I want my TA to feel a bittersweet feeling upon seeing my project.



I made a table around key points mentioned by Yasser in considering different angles to approach food wastage.

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